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Creating Copy That Converts

9 July

Written by The Brand Method

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The Brand Method

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Your site looks amazing.
But is Google even seeing it? 😬

We analysed hundreds of Squarespace websites and found the same issues again and again:
🤦🏼&zwj;♀️ Pages not showing up in search
🛑 Metadata missing or default
🔍 Keywords MIA
📸 Image alt

Most people think their homepage needs to look better to convert more.

But here’s the truth?

It needs to connect better.

Because 97% of your visitors aren’t ready to book on the spot - they’re curious, not committed.

That’

If your website feels a bit… outdated, clunky, or confusing, you’re not alone.

➡️Maybe you’ve been adding bits and pieces when you have time, or find the right youtube tutorial.

➡️Maybe it’s fine, but it’s not doing m

If your homepage doesn’t say what you do in 10 seconds or less—it’s a screensaver, not a sales tool.

(Yep, I said it. And your bounce rate agrees.)

So what SHOULD be on your homepage?

A clear, simple client journey.

One that let

Get more clicks with confident, benefit-led CTA buttons.

“Contact Me” isn’t a call to action—it’s a whisper.

Your CTA should feel like the next natural step, so make sure it is placed accordingly.
Don't hide it amongs

Generic copy = generic results.

If your homepage is doing all the heavy lifting, it’s time to spread the load. These pages make your message clearer to clients *and* search engines.

Are you missing any of these pages right now?

Reach out be

If someone walked into your business in person, what would you say to them?

Now ask yourself: Does your homepage say that?

Your website is your best sales tool, so everything on it must present and feel like a real conversation. An authentic repres

Speak to the transformation you offer, not just the transaction you want to have.

Every part of what you offer needs to have a Promise of Value = What do they (your ideal clients) really want?

When it comes to your website, instead of saying what

Don’t let not having the budget to hire a Pro stand in the way of having the website you want. Style School early bird pricing is available until midnight tomorrow.
Lock in your early bird price for life, AND start uplevelling your website tod

Make your brand unforgettable.

GET FREE RESOURCES →

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