In this blog, we’re diving into the world of copywriting for salons and why you need to lead with storytelling when it comes to selling your salon services and getting more clients.

In this blog, we’re diving into the world of copywriting for salons and why you need to lead with storytelling when it comes to selling your salon services and getting more clients.

SEO (search engine optimization) can be an amazing way to increase traffic and grow your small business. If you have your website set up on Squarespace, then optimising it for SEO is easier than ever!

Are you struggling to attract new clients to your salon? Look no further than your hair and beauty website. Learn how to make it work for you with this guide.

When it comes to creating your brand new website, or giving your old one a refresh, it’s easy to spend farrrrr too much time procrastinating from writing your about page. Every time you open that Google Doc, you end up spending all of your dedicated writing time worrying how to write the perfect about page and waste it all looking at a blank page.

It’s the classic chicken-or-the-egg question - which comes first, writing the copy and content for your website, or diving into the process of designing (or redesigning) your website.

You’ve got great ideas sprinkling down like fairy dust of how you can help your niche (or as we like to call them - your dream clients!). But you’re wondering how you can get these ideas out to your audience, helping them understand the value of what you have to offer and having them sitting up saying, heck-yes, I need this in my life.

You’ve no doubt heard that the key to people finding your website is to have great SEO (the digital geek-speak that stands for ‘Search Engine Optimisation’). Whilst SEO can feel like a mysterious magic potion that only a few select wizards of the internet know how to use, there’s a secret that SEO specialists don’t want you to know.

And that secret is…. Blogging!

We were chatting with a client the other day and they shared that they hadn’t really had any new enquiries lately. Their business was doing fine, but it hadn’t seen any growth in quite a while and their list of new clients hadn’t been seeing much love.

So we had one simple question for them. Are you creating new content?

Wondering how you can write great headings that draw instant attention? Find out in this blog!

In a digital world, words are all you have to win your clients and woo your audience. The more your writing speaks to the client, the more likely they will avail your services or buy your products.

With a sea of blogs and posts and businesses, how does your post catch the eye? Folks, mostly the smart strategy is using catchy and amazing headings. Here are some ideas that will help you come up with captivating headings:

Remember when newspapers and TV advertisements were the sole source for brands looking to promote themselves? Scripted ads and photoshopped photos were the call of the day, and hardly anyone could relate to the fantasy results promised off these paid ads.

Things have changed now. Even the biggest brands now turn to influencers and bloggers rather than a celebrity to gain the trust of their audience. People would now much rather buy a product recommended by a friend, a relative, or a blogger, based in their opinion and reviews. Social media has become such a huge part of our life as well as consumer behaviour that it has completely changed the rules of product marketing.

Here are 5 ways to collect social proof online to take the marketing of your brand up a notch.