Squarespace SEO for Chiropractors
As a chiropractor, most of your clients come from your local area. This means if you’re not showing up in local Google searches, your practice is missing out.
The good news? With smart, simple SEO (Search Engine Optimisation), you can dramatically improve your Squarespace site’s visibility. In this guide we’ll step you through how to improve your chiropractic clinic’s SEO, so your Squarespace website works harder to attract new patients (while you’re busy treating them!).
Why Local SEO Matters for Chiropractors
Every day, your potential patients are Googling solutions to the problems they’re experiencing in their life. They’re typing into the search bar, things like:
"Chiropractor near me";
"Neck and back pain specialist [Suburb]"; or
"Chiropractic care for posture".
Whilst some clients will know they’re looking for a Chiropractor, others won’t yet know the solution they’re looking for. Instead they’re searching for answers to questions like:
“How to get rid of headache from neck pain”;
“What can help fix lower back pain from sitting all day”; or
“Is massage or chiro better for recurring hip pain?”
When clients go looking, if your website doesn’t appear, your competitors’ will. Local SEO helps your clinic show up in searches, when people are actively looking for chiropractic services in your area.
How to Improve SEO for Chiropractors
1. Focus on Local SEO Best Practices
Create your Google Business Profile. Make sure you’ve got your business details listed, including location and opening times.
Include your suburb/city in page titles, meta descriptions, and headings within page content.
Add location-specific keywords like "Chiropractor in [Suburb]".
Create separate location pages if you serve multiple areas.
Get listed on trusted local health directories.
2. Add SEO Keywords to the Right Places
Once you’ve got a list of keywords you’re wanting to focus on to attract more clients, it’s important they’re showing up in all the right places. A good starting checklist for your keywords includes:
Page titles and meta descriptions
Headings (H1, H2) and page copy
Image file names and alt text
URL slugs (keep them short and keyword-friendly).
3. Optimise Your Services Pages
If there’s one thing we see most Chiropractors doing wrong, it’s that they assume that a simple ‘services’ page that covers everything they do will help them rank for SEO. Unfortunately, this approach is likely costing you clicks from search engines.
By creating separate pages for the different services you offer, or types of clients you see, you’re helping Google (and your future clients) know that this content is specific and relevant to the particular search terms.
Instead of having one single ‘Services’ page, try adding pages for each type of issue you commonly see. For example, you could have pages for:
"Routine Spinal Adjustments"
“Pain Management & Treatment with Chiro”
"Posture Correction"
"Sports Injury Treatment"
“Chiropractics for Kids”
“Pregnancy & Postpartum Chiropractic Services”
Individual services pages help Google (and patients) clearly understand your offerings, and determine how you can help them.
4. Create Educational Content for SEO
SEO for health practitioners isn’t just about service pages. Content builds trust and boosts rankings. Try writing articles that speak to a specific audience or problem your clients experience. Here’s a few examples to boost your inspiration:
"5 Benefits of Chiropractic Care for Posture"
"How Chiropractic Helps with Back Pain"
"When to See a Chiropractor"
Local wellness tips or injury prevention guides
5. Encourage Google Reviews
Reviews help build trust in the mind’s of potential clients. Be sure to check with your regulating body, as to what is permitted – however, if your reviews pertain to non-clinical aspects (e.g communication style, patient care or customer service), they’re usually fine. You’ll likely need to avoid any clinical references (eg. symptoms, diagnosis or treatment outcomes).
Reviews improve local SEO and build patient trust
Encourage clients to "Leave Us a Review" in post appointment follow-ups
Showcase reviews on your homepage or service pages (we can show you how to have them feed directly onto your site in our Style School program).
BONUS Squarespace SEO Tips for your Chiropractic Clinic:
Customise SEO titles and descriptions for every page
Compress images for faster site speed
Keep your site mobile-friendly (critical for local search rankings)
Add internal links between related pages and blog posts
Make sure you’ve got all the Squarespace SEO essentials covered, with our Squarespace SEO Checklist.
Why Squarespace Works for Chiropractors
Squarespace is ideal for wellness businesses wanting a clean, professional, and SEO-friendly website—with no complicated plugins required.
With the right structure and consistent content, Squarespace SEO features can help you rank locally and attract more ideal patients.
Key Takeaways: SEO for Chiropractors on Squarespace
✔️ Focus on local SEO to attract patients nearby
✔️ Add SEO keywords to titles, headings, and images
✔️ Create clear, treatment-specific pages
✔️ Use Squarespace SEO best practices
✔️ Blog regularly to build authority and boost rankings
✔️ Encourage reviews to support local SEO
Want Help with SEO for Your Chiropractic Practice?
We help chiropractors and health practitioners build SEO-friendly Squarespace websites that get found—and get bookings. Book in a discovery call to see how we can help your clinic, or book a SEO VIP Day. Prefer to DIY?? Grab our on-demand masterclass ‘How to take Centre Stage on Google’ where we share our tips for optimising your website to get more free traffic from search engines, in less than 60mins a week.
