Squarespace SEO for Nutritionists: Get Found by Ideal Clients & Grow Your Practice
If you're a nutritionist, your website should be your strongest marketing tool. But if it’s hidden on Google, the right clients aren't finding you.
Potential clients are already searching for support with their gut health, weight management, or energy levels. Unless your Squarespace website is optimised for SEO (Search Engine Optimisation), you're missing opportunities to help.
The good news? SEO doesn't have to be complicated. With a clear strategy, you can boost your visibility, build trust, and grow your nutrition practice.
Why SEO Matters for Nutritionists
Your ideal clients are actively looking for solutions to their health concerns. Common searches include:
"Nutritionist for gut health [Location]"
"Healthy weight management through pregnancy"
"Online nutrition coaching"
"Best nutritionist for energy"
If your website isn’t appearing in these searches…your competitors are.
Smart SEO ensures your site ranks for these searches, so you can help the right clients, at the right time.
What Wellness Clients Want (And How SEO Supports It)
Seeking a nutritionist is about trust, clarity, and convenience. Clients are looking for:
A practitioner who specialises in their concern (gut health, weight loss, performance, hormonal balances, fatigue and energy etc).
Clear information about your approach and qualifications.
Easy-to-navigate website with clear services and next steps.
Convenient options—online consultations, local practice locations
Good SEO ensures your site:
Shows up in relevant searches
Communicates your expertise clearly
Builds trust with educational content and transparent information
Links relevant content to the right places clients are looking for it on your site (and in search!).
How to Optimise Your Squarespace Website for Nutrition SEO
Squarespace makes SEO simple, if you’re using the tools strategically. Here's how to ensure your nutrition site is optimised for search:
1. Local SEO & Wellness Visibility
If you work with clients locally, Local SEO is essential:
Optimise your Google Business Profile
Use your suburb, city, or service area in page titles, headings, and content
Get listed on health directories
Clearly state your location or "online consultations available"
If you work online or nationwide, focus on niche keywords:
"Online nutritionist for energy and vitality"
"Virtual nutritional coaching for gut health"
Work with both local and online clients? Create separate pages, outlining the process and focusing on keywords relevant to each.
2. Speak Your Ideal Client's Language with Keyword Strategy
Your website should reflect what clients actually Google:
"Nutritionist for digestive issues"
"Dietitian for weight management [Location]"
"Online nutrition coaching for busy professionals"
Use these naturally in:
Page titles and meta descriptions
Headings and subheadings
Image alt text and file names
Website URLs and service pages
3. Create Clear, SEO-Friendly Service Pages
Separate, easy-to-understand service pages improve both SEO and client experience:
Gut Health Support: Your approach, conditions addressed, FAQs
Weight Management: How you work, results clients can expect
Sports Nutrition: Benefits, performance support, who it's for
Online Consultations: Convenience, how it works, next steps
Pregnancy and Postpartum Nutrition: What to consider at different stages of pregnancy. How nutritional needs change and how a nutritionist can support throughout.
Nutrition for Babies, Toddlers and Kids: Resources for parents navigating how to feed their children at different life stages and education on how a nutritionist can help.
4. Technical SEO That Makes Squarespace Work for You
Even small tech tweaks matter:
Custom SEO titles and meta descriptions for every page
Optimised images with descriptive, keyword-friendly file names
Fast-loading, mobile-friendly site design
Internal links between services, blogs, and booking pages
5. Build Authority with Educational Content
Wellness clients value knowledge and support. Consider blog topics like:
"How Nutrition Can Improve Gut Health"
"What to Expect from Your First Nutrition Consultation"
"Myth-Busting: Common Nutrition Misconceptions"
"Meal Planning Tips for Busy People"
This positions you as an expert, and boosts your visibility.
SEO for Nutritionists = More Visibility, More Trust, More Clients
When you optimise your nutrition website, with an seo, informative content, you’re more likely to get found by your ideal clients. All whilst building authority in your expertise and attracting more enquires that help grow your practice.
Want Help Improving SEO for Your Nutrition Practice?
We help nutritionists and wellness professionals create SEO-friendly Squarespace websites that get found—and booked. Love to get into it with a DIY approach? Grab our on-demand SEO masterclass ‘How to take centre stage with Google’. We share our signature SEO strategies, that will take you less than an hour a week to implement and start seeing results. Or if you’d prefer to hand over the reigns, you can book in a SEO VIP Day, where we’ll set you up for SEO success.
