Squarespace SEO for Naturopaths: Get Found Online
SEO for Squarespace can feel overwhelming, especially when you're juggling client care, admin, and marketing. But real talk? If your naturopathy website isn’t showing up on Google, you're missing out on clients actively searching for your services.
This guide breaks down exactly how to make your Squarespace site SEO-friendly, using your expertise as a Naturopath to attract more local clients and build your reputation as a trusted health professional—without the tech stress.
Why SEO Matters for Naturopaths
More people than ever are turning to natural health solutions, but if they can't find you online, they’ll book with someone else. A strategic, well-set-up Squarespace site helps new clients find you, showcases your expertise, builds trust before clients engage with you and helps streamline the booking process for dream clients that align with your values.
And yes, if your site is on Squarespace, then you can do it, even if tech-talk makes your eyes glaze over.
Making Your Squarespace SEO Work for You
Let’s keep this simple, practical, and actually doable. Shall we?
Local SEO: Your New Best Friend
Although many Naturopaths now practice online, there are still many clients out there looking for SEO in their local area. Think of Local SEO as your digital shopfront. Most of your clients are Googling things like "Naturopath near me" or "Natural health support in [location]." You can’t afford not to show up.
Want a few quick wins? We’ve got you. Try these out:
Claim your free Google My Business listing. This allows you to designate the location you serve, set your hours and contact details. And of course, link your website!
Keep your name, address, and phone number consistent everywhere online. Add your location to your social media bios, and ensure it’s listed in the footer of your website.
Mention your location naturally in your site copy (not stuffed awkwardly in every sentence).
Have a Contact page with your location clearly mapped. In Squarespace you can even add an interactive map.
Even better… chat about the community you serve. Are you all about supporting busy mums on the Gold Coast? Helping women with hormone balance in Byron Bay? That local connection builds trust and improves your visibility.
Make Your Content Clear and Friendly (Google Loves That)
Whether you work with clients online, or prefer in-person in your local community, making your content clear and focused is the key to SEO success. Forget jargon. Forget writing "for SEO" and ending up with robotic, awkward sentences. Your website and blogs should feel like a supportive, reassuring chat with a potential client. You’re explaining:
How you help (with real examples)
What natural health can actually do for them
The common struggles you see (fatigue, gut issues, hormones… sound familiar?)
The magic trick? Weave in the phrases they’re actually Googling—things like "naturopath for gut health," "natural hormone balance," or "support for adrenal fatigue."
Not sure what they’re searching for? Just start typing a health concern into Google and see what suggestions pop up in the ‘people also search for’ section. That's gold for content ideas.
Squarespace Has Built-in SEO—Use It
The beauty of Squarespace? You don’t need to be a tech wizard.
Check your:
Page titles and meta descriptions: keep them clear, descriptive, and sprinkled with those key phrases.
Image alt text: describe your images simply (Google can’t "see" your photos).
URL slugs: make them clean and keyword-friendly (e.g., yourdomain.com/gut-health-support).
Mobile-friendliness? Non-negotiable. Luckily, Squarespace makes that easy.
Your Knowledge is SEO Gold—Share It
You’re a naturopath. You know your stuff. Your clients need to hear it. Educational blogs, helpful FAQs, and even quick "myth-busting" posts show both Google and potential clients that you’re trustworthy and knowledgeable.
For example:
"Common Signs Your Body Needs a Gut Reboot"
"Natural Ways to Support Hormone Balance"
"Preconception Preparation the Natural Way: How Naturopathy can help".
This isn’t just SEO. It’s building a relationship before they even book.
Little SEO Tweaks That Make a Big Difference
Don’t overthink it. A few small steps each month go a long way:
Refresh your homepage or key pages with updated wording (and keywords used in a natural way).
Add a new blog post answering a client FAQ
Link your content together so people (and Google) can easily navigate
Compress your images so your site loads quickly
Think of it as maintenance, not a huge project.
SEO isn’t magic.
It’s strategy plus your expertise.
Get our on-demand SEO Masterclass, and make your site the go-to source of Natural Wellness Advice in less than an hour a month.
Common Mistakes We See (and How to Dodge Them)
We’ve all been there. But let’s avoid:
Forgetting to mention your location (hello, local SEO)
Writing only for Google—your dream clients need to feel understood
Jargon overload (keep it simple)
No clear next steps (add calls to action)
Ignoring mobile (most clients will browse on their phone)
Your website should work as hard as you do. Ready to make it happen?
This stuff doesn’t have to be overwhelming.
You’ve already got the expertise—your site just needs to reflect that. We can help:
Grab our Squarespace SEO Checklist
Book in for our Squarespace SEO VIP DAY
Or book a free discovery call. We’ll chat through how SEO can help make your Squarespace site work harder for you.
