Squarespace & Local SEO for Acupuncturists & Chinese Medicine Practitioners
If you're an acupuncturist or Traditional Chinese Medicine (TCM) practitioner, your website should be doing more than just looking pretty. Your website should be helping people in your community discover the care and support you offer.
The truth is, most people turn to Google when they're looking for natural ways to manage pain, stress, fertility concerns or chronic health issues. But if your Squarespace website isn’t showing up when they search. That means you're missing out on new clients who need your expertise.
With smart, strategic Squarespace SEO (Search Engine Optimisation), your clinic can become visible in the places your clients are already looking.
Why SEO is Essential for Acupuncturists & TCM Clinics
Your ideal clients are already searching for solutions to their problems. Some searchers will know exactly what they’re looking for, using search terms like "Acupuncture for back pain near me" or "Chinese herbal medicine [City]". Others, might only know the problem they’re looking to solve. In which case they’re using terms more like "Holistic therapies for fertility and preconception” of “how to manage stress naturally”
If your website doesn’t have these terms within its pages, chances are it isn't ranking for these terms… and your competitors are welcoming those clients instead.
When you spend the effort to improve your SEO, it can help your clinic:
Show up for relevant, high-intent searches
Educate potential clients about your services
Build trust before they even walk through your doors.
What Wellness Clients Are Looking For (and How SEO Supports It)
When clients search for acupuncture or Chinese medicine, they want more than just a name and phone number. Just like your social media content can help educate and engage with future clients, your website content should help:
Create confidence in your experience and approach
Share information about how acupuncture can help specific concerns
Answer common questions potential and current clients ask about Acupuncture and Chinese Medicine
Feels welcoming, supportive and professional, with an easy to navigate structure.
Strategic SEO ensures your site delivers on these expectations—and helps Google send you more of the right clients.
How to Optimise Your Squarespace Site for Acupuncture SEO
Squarespace gives you great tools—but success comes from using them intentionally.
1. Local SEO: Be Seen by the Right Clients
Most people searching for acupuncture want someone nearby. Make sure you appear in those results:
Claim and optimise your Google Business Profile (and remember to keep it updated!).
Use your suburb, city, or region naturally in your website copy, page titles, and headings.
Get listed on local directories for health and wellness services.
If you serve multiple areas, create specific "Location" or "Suburb" pages.
2. Speak Your Audience’s Language with Relevant Keywords
Your ideal clients aren't searching for complex TCM terminology, they’re searching for their problem and a solution. Think:
"Acupuncture for headaches [Location]"
"Fertility support with Chinese medicine"
"Stress and anxiety acupuncture".
But where on earth do you PUT these terms? Key phrases like those above work best as:
Page titles and included in meta descriptions (the details someone sees about your page in search results).
Headings and service descriptions
Image alt text and page URL’s
Blog content and FAQs
3. Create Clear, Client-Focused Service Pages
Avoid vague "Services" pages that are designed to showcase everything you do in the one spot. When it comes to Google (and your future clients) understanding and loving your content, it’s best to keep things focused. Breaking down your services to focus on the key problems you solve for clients, can help future customers know they’ve landed in the right place. :
Pain Relief Acupuncture: How it works, conditions treated, what to expect.
Fertility & Women's Health: Your holistic approach, success stories, FAQs.
Stress & Emotional Wellbeing: How acupuncture can support mental health.
Chinese Herbal Medicine: Benefits, safety information, common questions.
Or you can break it down into different types of Acupuncture services you offer, such as:
Dry Needling: What it is, how it's used for muscle tension, who it benefits.
Cupping: How cupping works, what to expect, myths vs. facts.
Moxibustion: How heat therapy supports healing, when it's recommended.
Cosmetic Acupuncture: Benefits for skin health, anti-aging support, realistic results.
These pages improve both your client’s understanding, preparing them to book in with you, and search engine visibility.
4. Technical SEO That Builds Trust Behind the Scenes
When it comes to SEO, sometimes the smallest of things, can make a big difference. Have a quick look over your Acupuncture clinic’s Squarespace website and check that:
Each page has unique SEO titles and meta descriptions
You’re using descriptive, keyword-friendly image file names (e.g., "acupuncture-fertility-sydney.jpg") and alt text (text that describes what’s in the image).
Your site speed is user-friendly; you want a fast-loading, mobile-friendly site (essential for mobile search).
Internal links connecting services, blog content, and contact pages. This helps people stay on your site for longer (which helps Google know it was useful content).
5. Educate, Build Trust & Improve Rankings with Content
Many potential clients are curious, but also cautious. Educational content builds confidence and boosts your SEO. If you’re looking to improve your SEO (and client experience), then you need to create a blog. Writing posts that talk to specific concerns your audience might have, for example ‘Acupuncture for managing menopause symptoms’ or ‘5 herbs to have on hand when the winter cold arrives’, not only helps your SEO, but builds confidence in you as the right practitioner for them. Here are some more blog content ideas you could start with:
"How Acupuncture Supports Pain Relief"
"What to Expect at Your First Acupuncture Session"
"Can Acupuncture Really Help with Fertility?"
Blogs, FAQs and service guides position you as an expert… and help your website rank higher.
SEO for Acupuncture = More Local Clients, More Trust, More Bookings
With an optimised, client-friendly website, you can:
Get found by people actively searching for your services
Build trust and answer questions before they reach out
Attract more bookings and grow your clinic
Want Help Improving SEO for Your Acupuncture Business?
We help acupuncturists and Chinese medicine clinics create SEO-friendly Squarespace websites that get found—and booked. Let us optimise your website, to attract more local clients through search. Book in for a Squarespace SEO VIP Day, or schedule your discovery call to see how we can get you more clicks (and bookings!).
